Meet Dr. Price

Dr. Tabitha Price is not just a clinical psychologist — she’s a competitor, a strategist, and a guide for anyone striving to perform at their highest level.

Dr. Price brings a unique blend of experience, resilience, and high performance — both in life and in work. A clinical psychologist specializing in Neuropsychology, Forensic Psychology, and Sports Performance, Dr. Price earned her Doctor of Psychology (Psy.D) from the University of the Rockies. Her journey started with four years of service in the U.S. Coast Guard, building the foundation of discipline, grit, and leadership that still drives her today.

After completing her service, Dr. Price attended Florida Atlantic University, earning two full Division I athletic scholarships while studying Social Psychology — balancing high-level competition and rigorous academics with relentless focus. That same mindset has carried her through over fifteen years of professional experience across physical medicine and rehabilitation, pain management, emergency medicine, and elite sports performance. She has worked with a wide range of individuals — from professional athletes to those overcoming serious medical challenges, cognitive disorders, and sports injuries. She has also provided psychological support for men and women serving prison sentences, helping them build resilience and a path forward.

Beyond psychotherapy and performance coaching, Dr. Price’s impact extends to the broader athletic community. She developed the Mental Health Guide for athletes, coaches, and support staff for the 2023 World Games in Birmingham, Alabama. She has also served as the Mental Performance Coach for UAB Women’s Volleyball and the Resolute Running Club, bringing her expertise to athletes striving to perform at their best under pressure.

Dr. Price’s passion is helping people break barriers — optimizing not only their potential but also their overall health and wellbeing across every area of life: sport, work, and personal growth. She doesn't just talk peak performance; she lives it. Dr. Price is an accomplished endurance athlete who has competed in mountain bike races and trail runs nationwide. Most notably, she successfully completed the Leadville Trail marathon, 2025 Leadville 100 MTB Race, the Silver Rush 50 MTB, and the Iron Horse Gravel Race—events widely regarded by athletes as some of the toughest in the country. Dr. Price embraces these challenges as living proof of what she teaches her clients: that true growth happens in the hard. She believes stepping into discomfort develops resilience, shapes inner strength, and transforms the self.

When you work with Dr. Price, you’re not just getting expertise — you’re getting a mindset. A mission. A partner who knows exactly how to help you overcome obstacles, sharpen your edge, and unlock your highest potential in sport, work, and life.

Forged by FAU - Tabitha Price - Florida Atlantic University Athletics